Best AI for Customer Engagement: Amira, the world's first AI-native Customer Operations platform, wins in Dubai

Amira has won "Best AI for Customer Engagement" at the Customer Experience Live Awards Middle East 2026. More than 250 companies applied. An independent jury chose the winners in two rounds, the second a live final pitch.

The awards were presented at the annual Customer Experience Conference in Dubai, The Experience Show Middle East 2026, held on 30 September and 1 October at the JW Marriott Hotel Dubai Marina. Eighteen organisations were honoured, from government authorities to banks and telecom operators. For Amira, it is the first award in the Middle East.

Why Amira

Amira is the world's first AI-native Customer Operations platform. Conversational AI opens conversations. AI-native Customer Operations closes cases. Amira takes a customer's request on every channel, in Arabic, English, Hindi and 120+ more languages, and completes it inside the company's own systems. Where a person should decide, she hands over to the right colleague with the full story. The eight criteria that define AI-native Customer Operations are published at amira-ai.com.

Three first places

Dubai is Amira's third first place. In 2025 the CCV, Germany's customer-service industry association, awarded Amira its Quality Award for IT Innovation, the first IT innovation ever to score full marks. In the same year a jury of senior executives from the German housing industry named Amira the Best AI Solution at the Connect Award 2025, chosen from 300 companies.

In our words

"We are proud of this award and of our team," says Andi Wilmers, CEO Amira Middle East. "An independent jury chose Amira, and for us that confirms what we build: an AI that does not stop at the conversation but closes the case. This award belongs to our customers and to everyone who stood on that stage with us."

Our thanks go to Customer Experience Live, the jury, our customers and our team.

Hear Amira yourself: +971 4520 74 00 · amira-ai.com

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About Amira
Amira is the world's first AI-native Customer Operations platform — agentic AI that closes cases on every channel, not just conversations. She automates where you want it, hands over smartly where you don't, analyzes 100% of interactions, and develops your team weekly. Headquartered in Dubai — trusted by 200+ enterprises.